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Keong Kee Restaurant on opening day, 6 August 1982, with flower bouquets from family and friends
How it all started · Kuala Lumpur · 1982 – today

Keong Kee Restaurant (强记面食): a sang har mee legacy

From a push-cart stove on Lorong Yap Ah Loy to 300 plates in a single lunch. The story of my father, Chef Keong, told by his youngest son.

32 years in the kitchen

I am Ethan Wong, the youngest son of Ah Keong (阿强), better known as Chef Keong. I have always wondered how it all started: his career, his life's work, his legacy.

This page is dedicated to that life's work: the history of Keong Kee Restaurant (强记面食), or Restoran Keong Kee. Regulars knew it as 强记大树头, "Keong Kee under the big tree", or simply 强记生虾面, Keong Kee Sang Har Mee.

Written from Chef Keong's own memories. He gave his youngest son (some of you know me as Ah Hoe) permission to write, compile and publish this story and to use every photo on this page.

Prologue · The question

One evening I asked my father if he still remembered the day he opened his first stall.

"1982," he said, without a pause.

Which day and month?

"6 August 1982."

Did you take any photos that day?

He stood up and walked to the drawer where we keep the old albums. "Not sure if they're still here, son." Then he slowed down, turning the pages. "Should be in here." A few moments later he pulled out a handful of photos. "There you go."

Full of excitement, he explained every one of them, with a smile on his face.

01 · 1982 · Lorong Yap Ah Loy

A stall, a stove and a lot of rain.

On his first evening, around 5 pm, family and friends came to show their support and sent flower bouquets to his stall on narrow Lorong Yap Ah Loy.

Starting a food business was never easy. Every day he pushed his stove from the inner part of the lane out to the street. My mother, his wife, worked beside him from the very first day. On rainy days, he told me, he started work soaked from head to toe, and dried off in the heat of the stove as he cooked through the evening.

Despite all of it, he kept his spirit for 32 years in the kitchen. What drove him? On his very first day, someone stood at his humble little stall and told him:

You don't even know how to hold the spatula and ladle properly. You'll close in no time.
A passer-by · opening day, 1982

"Because of what I heard that day, I told myself: I will make it happen, and I will show them I can."

And so his culinary journey began, with a very simple menu: noodles only.

This was where he refined his skills. Customers gave him ideas on flavour, texture, taste and presentation, and he listened. Their advice made him a better cook, step by step.

Family and friends visiting Keong Kee's first stall on opening day, 1982
Family and friends on opening day.
Chef Keong, far right in shorts, talking to his brother-in-law at the stall in 1982
Chef Keong, far right in shorts, with his brother-in-law.
02 · 1987 · Changkat Bukit Bintang

A shop of their own.

For five years, through rain and shine, he and my mother ran the little stall, until they had saved enough to move into a shop lot on Changkat Bukit Bintang in November 1987. He handed the stall to his younger brother, who went on to start his own journey with Kow Siew Restaurant.

When they moved, my mother didn't even know she was pregnant with me.

Opening day of Keong Kee Restaurant at Changkat Bukit Bintang, 1987
Opening day at Changkat Bukit Bintang, 1987. The boy is my eldest brother; the little girl inside the shop is my sister.

At the end of 1988 he introduced a new menu: rice and a variety of meats in different cooking styles, while keeping his best-selling Cantonese noodles. Business boomed. It took a team of nine to run the shop.

But the shop was packed every single day, and staff started to leave. Other restaurants had quiet days and quiet months, they complained, but not this one. By the end of 1989, the team of nine was down to two: him and my mother. So they went back to what they knew best, Cantonese noodles.

1988 · team of 91989 · just 2
RM0what the landlord sold the shop for in 1990
RM0what the same shop changed hands for in 2007/08
03 · 1990 · Under the mango tree · 大树头

Three stoves under a big tree.

The new landlord wanted to turn the shop into a travel agency, so they moved again: a few blocks away, to a corner lot on the opposite row, under a huge mango tree by the roadside. This is the Keong Kee I remember best, and the one regulars still call 大树头.

Every day started at 8 am with the preparation. Then the three stoves came alive.

Tap a stove

Those were the days of the antique kitchen.

Open-air Keong Kee Restaurant in 1990, open kitchen facing the main road
Open-air Keong Kee, 1990: an open kitchen facing the main road.
Chef Keong carefully preparing the ingredients at Keong Kee, 1990
Chef Keong carefully preparing the ingredients.

I still remember playing hide-and-seek here with my brother and sister, hiding in the storeroom. Sometimes we were so naughty that we got punished. And when we were tired of playing, we crawled into the compartment under the stainless-steel worktable and fell asleep, right in front of the customers.

04 · 1998 · Taman Tun Dr Ismail

300 plates in three hours.

In 1998 we moved to Taman Tun Dr Ismail (TTDI), on Jalan Tun Mohd Fuad. The back of the shop faced Pasar Besar TTDI.

Business there was exceptional. We opened at 11.30 am, but the crowd started forming at 11, and it stayed packed until we closed at 2.30 pm.

11:30 AM
0plates

In those three hours, Chef Keong alone cooked 250 to 300 plates of Cantonese noodles.

Keong Kee Restaurant at TTDI, Jalan Tun Mohd Fuad, Kuala Lumpur
Keong Kee at TTDI.

In 2000, my brother finished high school and joined my father in the kitchen. He had found his own love for cooking.

05 · 2001 · Jalan Barat, off Jalan Imbi

The regulars find us again.

In 2001, after a rent increase, Chef Keong moved back to the city: an end lot beside an alley on Jalan Barat, off Jalan Imbi. Old-fashioned as they were, my parents didn't announce the move. Business fell from the top to the bottom.

It took a while for the news to spread. Then the regulars came flocking back, "complaining" how much they had missed his food.

Chef Keong cooking at the wok at Keong Kee, Jalan Barat
Chef Keong in action.

Here he added a few dishes to the menu: garlic stir-fried vegetables of the day, steamed chicken, and steamed freshwater fish.

Freshwater fish
Empurau fish, Malaysia's king of freshwater fish
Empurau, of the kelah family: Malaysia's king of freshwater fish.
Indo tiger fish at Keong Kee
Indo tiger fish. Customers always came back for more, but it was rare.
Ethan Wong and Chef Keong holding a tapah catfish
My father and me with a tapah, a catfish said to snatch monkeys drinking at the riverbank.

In January 2006 I enrolled in a Diploma in Culinary Arts (Académie de Toulouse, France) at Taylor's College. At the end of that year my mother was diagnosed with breast cancer, and I left my studies to help run the restaurant. Once I had the hang of the daily operations, my brother left in early 2007 to sharpen his skills in other Chinese restaurants.

Chef Keong taught himself Chinese cooking techniques, mostly from TV cooking shows. With his years at the wok, he mastered them almost instantly. His special dishes never had names: he cooked whatever he came up with.

His specials
Some of Chef Keong's dish combinations
Some of his combinations, shot on a Sony Ericsson K800i when the smartphone era had just begun.
Tri Superior Layer: steamed egg with soy milk, shark fin and creamy scallop
Tri Superior Layer: steamed egg with soy milk, shark fin and creamy scallop.
Keong Kee special dual combination dish
A dual combination. No name, just whatever he came up with.
Keong Kee Hokkien noodle
Keong Kee Hokkien noodle: a friend's request that became a legend.

The Hokkien noodle started one evening, when a friend asked him to cook it. He had never served it to a customer before. His friend loved it, word spread, and the requests poured in. But his version is fried until almost dry to bring out its aroma, which makes the wok a pain to clean, so it was only ever available now and then. Many customers left disappointed.

Ethan's mother, Chef Keong, Ethan and a Singaporean guest at Keong Kee
From left: my mother, Chef Keong, me, and a Singaporean guest (standing) who insisted on a photo during our after-closing lunch.

Another group of Singaporeans came in a convoy of six or seven supercars, Lamborghinis, Ferraris and Porsches, taking up every parking space in front of the shop. Around 11 am they would call my mother: "Hi, lady boss! We've just crossed the border into Johor Bahru. We'll be there around 2 pm."

Ethan's mother, sister and the Keong Kee staff at Jalan Barat
My mother seated, my sister on the left with our staff, and me in green at the back. I was dabbing before dabbing was a trend.
06 · 2010 · The new Keong Kee · 强记面食

Air-conditioning, and a name from my mother.

A few years later, the shop next door came up for sale and Chef Keong bought it: paying off a bank loan made more sense than paying rent. The renovation took about a year, and around 2010–2011 we moved in. Open kitchen and ceiling fans became a closed kitchen and air-conditioning, so the smoke from the wok stayed out of the dining room.

It was here that my mother gave the restaurant its name: 强记面食.

Entrance of the air-conditioned Keong Kee Restaurant, Jalan Barat
The entrance of the air-conditioned Keong Kee.
Seating area of Keong Kee Restaurant
Our humble seating area.
Keong Kee menu and price list
A simple menu and price list.
The closed kitchen of Keong Kee Restaurant
The closed kitchen.
The bowl everyone came for

Sang har mee, and its spicy sister.

Keong Kee's all-time customer favourite was sang har mee (生虾面): freshwater prawn noodles under a thick, eggy Cantonese gravy. Sang har means "fresh prawn" in Cantonese, the big-headed river prawns whose roe makes the gravy rich.

Keong Kee sang har mee: freshwater prawn noodle with thick Cantonese egg gravy

Sang har mee

Freshwater prawn noodles with thick Cantonese egg gravy. The dish people still write to me about.

Harluk mee, the spicy freshwater prawn noodle at Keong Kee

Harluk mee

The spicy version of the freshwater prawn noodle, and many regulars' secret order.

Here he kept improving, and regulars started booking special dishes ahead. Some had been coming since the 1980s and had watched us children grow up. Many customers became friends.

Dishes by reservation
Pork ribs glazed with a sweet and tangy sauce
Pork ribs in a sweet and tangy glaze.
Creamy scallop by Chef Keong
Creamy scallop.
Double-boiled cordyceps flower and morel mushroom chicken soup
Double-boiled cordyceps flower and morel chicken soup.
Keong Kee rich man fried rice
Rich man's fried rice, RM120 a plate: saltwater prawns, dried scallop, dried prawn roe and Australian scallop.
Steamed empurau fish at Keong Kee
Empurau, which fetched RM500 a kilo.
Stir-fried Canadian scallop with Australian asparagus
Stir-fried Canadian scallop with Australian asparagus.
Steamed shark fin ready to be served with sauces
Steamed shark fin, ready for its sauces.
Shark fin topped with superior sauce
Finished with superior sauce.
Chef Keong holding a freshwater patin catfish
Chef Keong with a freshwater patin.
07 · 2014 · The last day

28 January 2014.

As my mother's condition worsened, Chef Keong decided to retire. The last day of business was 28 January 2014. My mother passed away on 29 September 2015, after battling cancer for a decade.

In retirement he looked after his grandchildren, and still woke in the small hours to drive through the morning traffic for coffee and breakfast with friends around Pudu. Customers kept calling to book a table, only to be disappointed. Friends who had once been customers kept asking him to cook again.

If I let it go, I let all of it go.
Chef Keong
08 · Today · Back at the wok

He couldn't let all of it go.

Today Chef Keong cooks again, in his free time, at his private kitchen: 强朝私房菜, Qiang Dynasty Private Kitchen, in Taman Bukit Cheras. It is by booking only. He is as passionate as ever about cooking and sharing what he knows, and yes, the sang har mee and harluk mee are back.

By booking only

强朝私房菜 · Qiang Dynasty Private Kitchen

B-1-10, Medan Connaught, Jalan 3/144a, Taman Bukit Cheras, 56000 Cheras, Kuala Lumpur
At the private kitchen
Straight from the stove.
Glazed pork ribs at Qiang Dynasty Private Kitchen
Pork ribs, glazed and glossy.
A bowl of shark fin soup
Shark fin soup.
Braised abalone with mushrooms
Braised abalone with mushrooms.
A mixed platter with prawns and roast meat
A mixed platter with prawns and roast meat.
Scallop and prawn fried rice
Scallop and prawn fried rice.
Braised pork trotters with peanuts and mushrooms
Braised pork trotters with peanuts and mushrooms.
Steamed red grouper
Steamed red grouper.
Customers remember

Thirty years of regulars, in their own words.

Comments left on this story since 2017.

Jeff, Jon, Lye Tong, and everyone who asked if you could taste it again: you can.

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In loving memory of Mdm. Leong May Leng.